Smith Ltd. is a Japanese manufacturer of fishing equipment established in 1970, originally focused on spoons and fly-fishing products.

The company is known for developing original products with a strong emphasis on precision, functionality, and detailed design. Its products are described as the result of continuous improvement and high quality, and they are tested under real fishing conditions. This combination of craftsmanship, innovation, and reliable performance is why Smith is regarded as a premium brand among sport anglers.